| (The following is an article reprinted
from the Kansas City
Star, September 20, 1991 by James J. Fisher)
Le Roy, Kan -- The
proponents and opponents of nuclear-generated power are still out
there, only seemingly quieter now.
Occasionally there's a
commercial on the television screen promoting generating plants,
saying more of them would lessen our foreign oil dependence.
Conversely, when
there's an accident or some other problem at one of the facilities,
the other side comes out of the woodwork saying they said it would
be like this.
Martin Luther -- yes,
that's his real name -- doesn't get embroiled on either side. Still
he admits to having a certain fondness for the Wolf Creek Generating
Station up the road in Burlington, Kansas.
Why?
It put him in the beef
jerky business on a national scale.
Now beef jerky, dried
strips of beef, and high-tech nuclear power may seem miles apart.
Not so when you hear Luther's story.
"Back in '74, I was
running a slaughterhouse here," Luther says, "As a sideline we made
beef jerky. Back then only me and a guy named Bob Bowser up in
Meriden, Kansas, were making the stuff. Now everybody is in the
business.
"Jerky had been popular
back during the trapping and pioneer days, but real beef jerky --
slices of steak dried and smoked with hickory -- it has sort of been
forgotten."
Luther and his wife,
Shirlee, would make up a bunch and people would come -- hunters,
fisherman, campers, and believe it or not, people with teething
babies -- and buy it. Pretty soon people were showing up at the door
and flat demanding the jerky -- even when Luther was busy cutting
steaks and loins or grinding hamburger. It was that good.
Luther made a decision.
He sold the slaughterhouse and went into the Jerky business full
time.
But there was a
problem. Le Roy isn't exactly downtown Wichita or Topeka with a lot
of drive by business. No way Kansas 57 could be mistaken for
Interstate 70. |
|
And Luther
wasn't crazy about stocking scads of convenience stores through a
wholesaler because who knew how long the jerky would sit around
before it got to the customer. Good jerky, says Luther, is fresh
jerky, made with a minimum of chemical preservatives. Maybe those
old trappers could gnaw on a strip when it was a couple of months
old. But not people today.
 Wolf Creek Nuclear
Generating Station
Then Luther had a idea.
There was a little crossroads store near where all the construction
on Wolf Creek was going on. Luther took some of his jerky up to John
and Ethel Hess, the owners. Maybe there would be a market among the
construction guys. You know, something to chew on between breakfast
and lunch, lunch and quitting time.
Guess what? Pretty
soon, the Hesses were selling 200 pounds of the stuff a week. The
construction workers loved it. So, in a sense, some of the energy
that built the nuclear power plant that now keeps a lot of the
lights burning in Kansas City came from Luther's beef
jerky.
Still Luther knew that
a good thing would end. The plant would be built and the workers
would go on to other projects.
"Ethel Hess came up
with the idea of giving our name and address to the workers that
were leaving," says Luther. "Mail Order. We still sell to those
construction guys. And they pass our name on. Heck it works for L.L.
Bean. It works for us."
Currently Luther is
selling to all 50 states and to some convenience stores who promise
to stock only fresh jerky. He has an 800 number (800-322-0868). He
has computers. United Parcel Service knows him well. Plus his staff
-- essentially a big family -- Michael Hoag, Connie Martin, Vickie
Bass, Cathy Meats & others.
And for the past year,
there's been one other thing. A barbecue restaurant called Luther's
on the west side of Le Roy that's drawing folks from as far away as
100 miles.
"The jerky's still a
big thing," says Luther, pointing at a resurrected Derby gas station
sign out front that, with the changing of two letters, now spells
"Jerky."
"But the restaurant is
doing well. And we're having a lot of fun. Which is what it's all
about isn't it?" |